Finding Your Niche (Emphasis is Key)

How do you plan to attain success? Perhaps you are writing the great American novel, or making a superior music album, or working to lead a corporation to the height of your industry. In the race for excellence, it is tempting to have the most superior product, the lowest price, the most long lasting, the best service, the most eloquent of all. All at once.

But this is not the key to your success.

Consider some of the classic, best selling books and movies. Harry Potter works because the plot keep kids glued. The characters in Star Wars are unforgettable. The Avengers series has the absolute special effects. Of course each movie has the other elements in some way, but it’s the place that it excels is what sticks with us. When a movie excels in one category, then it only has to be ‘good enough’ in all other aspects.

Walmart may have some quality things in its store, but its the price that brings us there. A steak house may compete with others restaurants somewhat on it’s prices, but its the quality of its specialty that will bring success. Apple products attract such a loyal following by their style and interchangeability.

Each of these is a way to think about the emphasis of the sides of your business. Pick one way to exceed your competitors in your industry, and then make sure everything else is good enough.

 

1. You have to lead when no one else is following you yet.

2.  You have to keep trying even when up until now everything you’ve tried has been a failure.

3. You have to deliver results when making excuses is an option.

4. You have to make the call that you’re afraid to make.

5. You have to try and fail and try again.

6. You have to grind out the details when it’s easier to shrug them off.

7. You have to learn how to pray to God and to rely on others.

8. You have to be kind to people who have been cruel to you.

9. You have to care more about others than they care about you.

10. You have to keep moving toward where you want to be no matter what’s in front of you.

11. You have to feel unsure and insecure when playing it safe seems smarter.

12. You have to search for your own explanations even when you’re told to accept the “facts.”

13. You have to keep trying even when up until know everything you’ve tried has been a failure.

14. You have to take personal responsibility concerning your spiritual health.

15. You have to give more than you get in return right away.

16. You have to get your financial house in order.

17. You have to fight even when you are already injured, bloody, and sore.

18. You have to love others and believe the best even though you’ll be wrong sometimes.

19. You have to get up earlier than you want to get up.

20. You have to make mistakes and look like an idiot.

21. You have to forgive even when you know you’re going to get hurt again.

22. You have to run faster even though you’re out of breath.

23. You have to give more than you get in return right away.

24. You have to meet deadlines that are unreasonable and deliver results that are unparalleled.

25. You have to invest in yourself even though no one else will.

26. You have to look like a fool while you’re looking for the answers you don’t have.

27. You have to be accountable for your actions even when things go wrong.

28. You have to lead when no one else is following you yet.

29. You have to keep moving toward where you want to be no matter what’s in front of you.

30. You have to be you. It’s okay to have heroes and mentors, but you must be you.

In politics and society people are constantly looking for ways to eliminate poverty. Some say to increase minimum wage, others say that government programs need to increase; still others say that more education is the key. There’s no lack of suggestions out there.

When we talk about poverty in this way, though, we act as if it’s a virus, randomly infecting who ever happens to walk by. But poverty is not random. It’s politically incorrect to say it, but poverty tends to attach those who have made decisions that make earning a good living more difficult. READ MORE